ODUJEJ

Jeju Island local brand whose name comes from "JEJUDO" spelled backward and stacked like stones, calling itself a "Small Jejudo Museum" that turns the island's stone culture into objects.

Signature Mudle Crayon, named after the Jeju dialect word for a pile of stones, is a stone-shaped object crayon made with natural materials such as beeswax and mineral pigments. The brand also continues Jeju's disappearing Dongjaseok (stone guardian statue) tradition by creating new pieces numbered from 251, since only 250 originals remain on the island.

Collaborations with the National Museum of Korea, Seoul Museum of Art, and Ho-Am Art Museum, with exports to 12 countries.

Recognitions: selected as one of the most beautifully packaged products in 2021 · Mudle Book, a collection of Jeju stone folklore, in its third printing.