SEOUL SAUCE 1991

SEOUL SAUCE 1991 is the fusion sauce brand of SAUCECO, a Korean company that first built its export experience distributing K-beauty brands such as COSRX, TIRTIR, and Beauty of Joseon across more than a dozen countries. Launched in 2025, the brand reinterprets gochujang, the Korean chili paste with a tradition dating back to 1715, for global tables.

The lineup pairs gochujang with flavors like truffle, cream, mala, and curry, aiming for heat that is approachable rather than aggressive. Each sauce comes in a squeezable Smart Tube and is designed as a finished sauce that restaurants, franchises, and food companies can add to their menus without extra recipe development. Production takes place in HACCP- and FSSC 22000-certified facilities, and the brand is registered with the U.S. FDA.

In Korea, SEOUL SAUCE 1991 is stocked at Olive Young stores and on major online platforms. In the U.S., it sells through Amazon, Walmart Marketplace, and military base commissaries, backed by a local fulfillment hub in California. B2B supply with restaurant and franchise partners is underway, and the brand plans to launch in 10 countries in 2026.