About the Brand

Korean Minhwa (traditional folk painting) brand with 40 years of dedication to the art form, operating as the official art shop of the Joseon Minhwa Museum, Korea's first museum devoted to Minhwa, and the Korea Minhwa Museum, the country's largest.
Offers professional Minhwa art supplies, including traditional hanji paper handcrafted by master artisans with 39 to 50 years of experience, alongside paints, brushes, and museum-curated painting templates, all developed or selected with museum experts and Minhwa artists with over 20 years of experience.
Brings Minhwa into everyday life through design goods such as magpie-and-tiger accessories, bags, wallets, passport cases, and home decor, as well as a bilingual Korean-English coloring book, brand collaborations, and custom production.
Featured Products
Artisan Sunji Hanji
YULART Minhwa Paint Set
Mother-of-Pearl Minhwa Passport Case
Magpie & Tiger (Jakhodo) Badge
